Influencer marketing is the most powerful way to organically expand the reach of your brand. Social media is considered the most powerful marketing tool because it reaches people individually.

The algorithm took these factors and used them as a way to determine how relevant you were to your fans and how often Facebook thought they wanted to see you. However, the less often your posts appeared on the time line, the less opportunity your fans had to like and share.

Instagram is the way of the millennial and the way of the forward thinking brand. Instagram is both amazing and challenging for businesses. It is an image-based platform that doesn’t allow you to share links. I know, it is not sounding that appealing. The visual nature of Instagram appeals to a lot of people.

Why is Twitter so great? Twitter is an incredibly powerful social network because it is the least restrictive. Anyone can post on Twitter. Anyone can talk to you on Twitter and you can talk to anyone. You don’t need to be approved friends first. In fact, anyone can see your Twitter post regardless of if they have a Twitter account. This means that your audience is potentially a lot bigger than even the Twitter users.